Rolex and the Australian Open
Rolex is Associate Sponsor and Official Timekeeper of the Australian Open 2012 and is particularly proud to be affiliated with the first Grand Slam tournament of the year.
The Australian Open follows close on the heels of the end-of-year holiday season and benefits from a jovial atmosphere. Players and fans alike are in a festive mood, leading Roger Federer to refer to it as the "happy slam".
Sponsorship of the Australian Open is part of Rolex's long and close relationship with tennis, which includes a 30-year association with The Wimbledon Championships. This commitment to tennis is further confirmed by partnerships with other major tournaments, such as:
Rolex also supports the International Tennis Hall of Fame in Newport, Rhode Island (USA), into which great players who have marked the history of tennis are inducted each year at a ceremony during the Campbell's Hall of Fame Tennis Championships.
Rolex is proud to have four high-ranking players among its Testimonees:
Rolex is also associated with three other tennis champions: Serbia's Ana Ivanovic, France's Jo-Wilfried Tsonga, Argentina's Juan Martin del Potro and China's Zhen Jie.
Precision, skill, elegance and the pursuit of excellence have made Rolex and tennis perfect partners.
30 NOV: The Australian Open is synonymous with summer, and to celebrate both, the AO ice-cream van will be handing out free ice-creams all over Melbourne in the lead up to Australian Open 2013.