Kia Motors Corporation, a maker of quality vehicles for the young-at-heart, has come a long way since its foundation in 1944. In 2010 its global vehicle sales reached around 2.1 million units. Kia has been partnering with the Australian Open since 2002 to help raise its brand awareness and provide added momentum to its transformation into one of the leading global automotive brands.Sporting World
Having sponsored the Australian Open since 2002, Kia Motors is once again thrilled to be the Major Sponsor of the Australian Open 2012. Kia Motors looks forward to playing a key role in supporting the players and promoting the growth of tennis worldwide through numerous on- and off-site activities.
Kia Motors has been responsible for providing the best transportation services since day one of its partnership with the Australian Open. Every year, 101 new Kia vehicles are supplied to the Australian Open to ensure the safe and convenient transportation of the world's top tennis players, VIPs, officials and media during the tournament.
The opportunity to provide innovative and interactive programs for fans around Melbourne Park has been a rewarding experience for Kia Motors. Kia has been executing a number of programs (Kia Amateur Australian Open, Kia Lucky Drive to Australia and Kia Fan of the Day) to bring fans together and provide an unforgettable experience during the tournament. In addition to supplying courtesy vehicles, Kia Motors also displays its latest product line-up around Melbourne Park and live site in host city, Melbourne to showcase its cutting edge technology and state-of-the-art styling to international audiences.
In addition to extending the period and scope of its core sponsorship agreement with the Australian Open through 2013, Kia has teamed up with other invigorating sports for the young-at-heart to further drive home the company's youthful and dynamic brand identity. The Kia X-Games Asia, NBA and sponsorship of some of the world's top ranked players like Rafael Nadal and Kim Clijsters, are some examples.
Kia Motors has also taken a prominent role in promoting one of the world's most beloved sport of football. As a UEFA (Union of European Football Association) EUROTOP Partner, Kia Motors will play an integral part in staging the UEFA European Football Championship in Poland and Ukraine in 2012. Kia is also an official automotive partner of FIFA (Federation Internationale de Football Association), the world's football governing organization, which includes rights to the 2014, 2018 and 2022 FIFA World Cup™ and other FIFA competitions. In addition, as Global Gold Sponsor, Kia initiated its partnership with the world’s oldest and South America’s best football competition, ‘Copa America’, in 2011.About Kia Motors
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Also, as one of the fastest growing automakers in the world, Kia aims to become one of the world's premier automotive brands. Around 2 million vehicles a year are produced at 13 manufacturing operations in eight countries, then sold though a global network of over 4,000 dealers covering 172 countries.
Kia today has more than 44,000 employees worldwide and annual revenues of over USD$32.3 billion. You can find out more about Kia Motors at http://www.kiamotors.com.
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30 NOV: The Australian Open is synonymous with summer, and to celebrate both, the AO ice-cream van will be handing out free ice-creams all over Melbourne in the lead up to Australian Open 2013.