Jacob’s Creek
Jacob's Creek - partner of the Australian Open since 2006
As a proud Australian brand, Jacob’s Creek continues its partnership with one of Australia’s most iconic sporting events, the Australian Open, as an Associate Sponsor and Official Wine Supplier.
The Australian Open is a pinnacle of the Australian sporting calendar and an event followed by millions around the world. Jacob’s Creek believes that it is not just the skill on the court that captivates audiences but the raw emotions that are revealed throughout the event. With a focus on the individual, tennis is an open stage of true characters.
It is these moments in-between the tennis when we really see the stars open up; a look of joy at a loved one in the crowd, a moment of despair after a heart-thumping set, gracious in defeat, or the overwhelming pride from serving that winning point. Together we share these open moments; the cheers and tears, the devastation and the triumph, and the inspiring passion and determination of these sporting heroes.
In celebrating the true characters of tennis, Jacob’s Creek is proud to announce a three year partnership with international tennis legend Andre Agassi. Agassi has opened up with Jacob’s Creek, sharing personal stories about the life defining moments that shaped his character on and off the court. These films will be broadcast during the Channel 7 coverage of the Australian Open.
As defined by Agassi, true character is about being open and always being true to yourself. At Jacob’s Creek, we have celebrated the qualities of true character for over 150 years with a passion for making great-tasting wines. As Australia's leading wine brand, with over 1.5 million glasses of Jacob's Creek enjoyed around the world every day, we invite you to open up a bottle of our Classic, Reserve, Heritage or the new Cool Harvest range.
The popular Jacob’s Creek Wine Bar will return to the Grand Slam Oval, this year serving the Jacob’s Creek Cool Harvest range. On January 26th, Jacob’s Creek will be sponsoring Australia Day activities at the Australian Open. Come to Grand Slam Oval and sit back with a chilled glass of Cool Harvest and enjoy the live entertainment on stage.
New to 2012 is a Jacob’s Creek restaurant facility, Open Dining. Relax over lunch or dinner with a glass of Jacob’s Creek Regional Reserve wine.
Jacob's Creek and the Australian Open is the perfect partnership – Australia's most popular sporting event and Australia's number one wine brand.
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For patrons over the age of 18 only. Open up Jacob's Creek responsibly.
Jacob's Creek is a trademark of Premium Wine Brands Pty Ltd.